In light of the current economic climate, including tariffs and growing price sensitivity among consumers, promotions are more essential than ever. As prices for fresh produce are projected to climb in the coming month, Numerator Promo Intel is actively tracking pricing trends with our new monthly Promoted Pricing Index report.
This report focuses on month-over-month and year-over-year price fluctuations for key fresh produce, meat, and dairy items. It also pinpoints the retailers who offered the most competitive promotional price baskets this month.
Be sure to check out next month's report, including additional center store grocery and non-food items.
In April, the average promotional prices saw an uptick across major food categories. Compared to March, prices rose for produce (+3.5%), dairy & meat (+1%), and center store products (+1%). Notably, nectarines and peaches experienced the largest promotional price increases at +82% and +71%, respectively. On the other hand, Easter-driven demand saw a significant promotional price drop in eggs (-8%).
Among retailers, Food City Supermarkets continued to offer the lowest promoted price baskets, while Greers Cash Saver registered the highest average promotional prices.
Last updated: 05/20/2025