Retailer: Aldi
General Digital Ad Entry Rules
Over 107 retailers and delivery services, pages are captured daily with all other retailers captured weekly. See a list of included retailers here.
When capturing digital data, Numerator follows a one click rule from the home page. See other digital ad entry nuances here.
Data is available in the site within 7 days.
What is Captured
Homepage - Creatives and the first rotating banner (all images in the scrolling banner). Detail data entry is captured on promotional ad blocks (price point, offer, incentive, etc.).
Product Carousels - Only ads seen initially are captured. Only product carousels located in the home page and in other pages (Deal, Coupon, Daily Deal, Holiday) are captured.
Deal Page (Weekly Specials - Upcoming Aldi Finds) - Creatives, rotating banners, and digital coupons are captured. Detail data entry is captured on promotional ad blocks (price point, offer, incentive, etc.).
Deal Pages - Follows the one-click rule and only what is initially seen on the page is captured.
Holiday Shop - Creatives and rotating banners. Captured only when Holiday Shop is linked on the home page. Detail data entry is captured on promotional ad blocks (price point, offer, incentive, etc.). Anything found in the Holiday Shop page will follow other capture methodology.
Captured Holidays: New Year’s, Super Bowl, Valentine’s Day, Easter, Mother’s Day, Memorial Day, Father’s Day, Independence Day, Labor Day, Halloween, Thanksgiving, Black Friday, Cyber Monday, Hanukkah, and Christmas.
What is NOT Captured
Clearance Pages
Department Pages - Except for General Merchandise client databases
See Price In Cart ads
NOTE: These retailer-specific methodology explainers are updated quarterly. If you feel there is a discrepancy with the data you are seeing, please reach out to our support team.
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Last Updated: 9/24/25