Overview
Key Takeaways automatically summarizes Promo Search results into concise, easy-to-read insights that highlight the most important trends in your data. By surfacing meaningful changes and performance shifts automatically, Key Takeaways helps reduce the time spent manually analyzing search results.
Powered by Numerator AI (beta) and Promo data, Key Takeaways identifies standout activity across dimensions such as:
Brand Families
Retailers
Core Offer Types
Media Types
At the Ad Block level
NOTE: Key Takeaways is currently available for US Consumables clients using detailed data databases.
Key Takeaways in Promo Search
Key Takeaways appears above the search results and provides an AI-generated summary of notable trends and performance changes.
How Key Takeaways Works
Key Takeaways analyzes your Promo Search results and generates insights based on meaningful patterns within the data. Depending on the selected date range, insights may highlight:
Growth or decline in ad blocks over time
Share of Voice (SOV) changes
Top-performing brand families or retailers
Notable promotional activity trends
The feature is designed to focus on the most significant findings, helping you identify trends more quickly and confidently.
When Key Takeaways Appears
Key Takeaways generates automatically when:
A date range is selected
Your search returns results
Sufficient variation exists in the data to support meaningful comparisons
Why Key Takeaways May Not Appear
In some situations, Key Takeaways will not generate. This typically occurs when the system does not identify enough meaningful variation in the results to produce relevant insights.
Common reasons include:
No date range was selected
The search returned no results
Results are too limited for comparison
Data contains little or no variation
Example
If you are verifying that a specific ad block ran as expected and the search returns only a single ad block, Key Takeaways may not generate because there is no meaningful comparison available.
Understanding Time Comparisons
Two Comparable Date Ranges
When comparable date ranges are selected, Key Takeaways focuses on changes over time by comparing the two most recent periods.
Insights may include:
Percentage increases or decreases in promotional activity
Share of Voice (SOV) changes
Shifts in retailer performance
Changes in brand family performance
Single Date Range
When only one date range is selected, Key Takeaways focuses on performance within that period, including:
Share of activity
Relative performance among entities in the results
Non-Comparable Date Ranges
If multiple date ranges are selected that are not directly comparable, Key Takeaways prioritizes the most relevant comparison set to ensure insights are based on consistent comparisons.
Note: When three comparable dates are selected, Key Takeaways compares only the two most recent dates to ensure the most accurate and relevant insights.
How Insights Are Prioritized
To keep summaries focused and actionable, Key Takeaways:
Prioritizes the largest and most meaningful changes
Highlights top-performing entities
Limits the number of themes included in each summary
Avoids duplicate or low-value insights
Additional supporting details may be included when they provide useful context.
NOTE: Key Takeaways, powered by Numerator AI (beta), may continue to evolve as additional feedback is provided. Please let us know how you like the feature by leaving a thumbs up or thumbs down directly within the Key Takeaway experience.
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Last updated: 6/17/2025