Playbook: Retailer Delivery Service Tracking

Use Case:

Retailer Delivery Service Tracking

Business Challenge:

Due to the COVID-19 pandemic, usage of pick-up and delivery options for many consumers increased. A retailer wants to know how it compares to its competitors in the delivery option promotional space.

Business Questions:

Have retailers increased delivery service messaging YOY?

What offers are retailers using to entice consumers to use their delivery services?

How To:

Step 1: Create the Promo Search.

Step 3: Create the Dynamic Summary to trend the data.
Step 4: Further investigate this question by adding additional Fields.
Step 5: Use Filters to dive into this data.

Analysis of Results:

The retailer worked with Numerator to investigate the business questions to analyze the promotional landscape of delivery services. They found that Targets competitors also decreased delivery services ads, with Walmart having no ads in this space this year.

Business Challenge Resolution:

Given this information, Target now has a better idea of how to position themselves within this space compared to to their competitors. Additionally, Target as the opportunity to use different promotional offers to stand out among the competition.

For more ways to use Promotions Intel Data to investigate this use case and the the full detailed Retailer Delivery Service Tracking Playbook click here.

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Last Updated: 3/15/24