Numerator tracks and enters different Media Types for all ads. Read below regarding the specific nuances for Media Types for General Merchandise clients.
Note: This article discusses nuances specifically for General Merchandise client databases. To check which database you are in, follow THESE STEPS.
Email are ads sent directly to consumer’s email inboxes with a promotional message for certain categories and/or items, such as “semi-annual sale” or “all X items are 50% this weekend.” These are the most-seen version of the email copy, not personalized messages sent to a segment of their customers.
In-store are ads available at the store location(s), typically located at the front of the store. In-store ads could be the main weekly flyer, monthly booklets, or could be store-exclusive ads. Also, they are typically not distributed in a newspaper or in the mail. Please note, Numerator does not guarantee collection of in-store-only ads.
Insert-Digital are the online/digital version of the advertising supplement made available via a retailer’s website. These can include retailer ads published online only or in addition to the Insert/Flyer.
Insert-Paper are ads not online or in-store, typically available in hard copy format for consumers.
Mailers are ads received via the Postal Service, or home delivered.
Run of Press (ROP) are ads that appear in local and national newspapers printed directly as part of the newspaper itself, not an inserted copy of the circular.
In some cases, ROP ads are what many people would consider to be insert/circular based on a visual review of the ad without seeing its placement in the newspaper. These may be printed in color, contain multiple sequential pages entirely devoted to ads placed by a single advertiser, and otherwise resemble an insert. However, if they are the same size as the newspaper itself, printed as part of the newspaper, and contain a dateline they may be classified as ROP.
Website are ads published online on a retailer's website and not published as a standard insert/circular or mailer.
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Last Updated: 5/24/24