Our review of Valentine's Day 2023 promotional activity highlights several key promotional shifts vs. last year. The full report is available below, but highlights include:
Total ad blocks for traditional Valentine’s Day categories increased 5% vs last year, though Wine promotions decreased.
Certain brands and retailers (like Walmart and Ferrero Rocher) ramped up their promos this Valentine’s Day season, while others slowed down.
Candy pricing increased by an average of $1.31 across all categories.
I hope this recap provides useful insights that you can leverage for upcoming planning. If you’re looking for more insights around holidays check out Numerator’s 2023 Holiday Preview which details how shoppers plan to celebrate, where they’ll shop, what they’ll buy and how much they intend to spend for 14 major US holidays through the end of the year.
