In addition to traditional media types, Numerator Promotions Intel captures digital ads, which includes promotional data from retailer websites (specific pages) and emails. Digital Media Types Include; Email Promotions and Web (Website) Promotions. Read below about Numerator's capture methodology.
Note: This article discusses nuances specifically for General Merchandise client databases. To check which database you are in, follow THESE STEPS.
For Retailer-specific Digital Ad Entry & Capture Methodology please visit these articles.
General Digital Ad Entry & Capture Methodology
Numerator captures over 107 retailer and delivery services websites daily.
See a list of included retailers HERE.
When capturing digital data, Numerator follows a one click rule from the home page. Which means that we click once into the site.
Data will show up in client sites within a week but higher priority retailers are processed faster.
Web Promotions:
Web Promotions are one of the digital media types available. If you do not see Web Promotions, you may not be subscribed to digital data.
Captured:
Home Page | Creatives and rotating banners, Detail data entry is captured on promotional ad blocks (price point, offer, incentive, etc.). This includes banner ads. |
Product Carousels | Only captures ads on items seen initially and only one product carousel per page. |
Deal and Coupon Pages | All coupons are captured on the first page and only sponsored coupons are captured on the first page of the Deals pages. |
Holiday Shop | Only captures sponsored ad blocks. Captured holidays include; New Year’s, Super Bowl, Valentine’s Day, Easter, Mother’s Day, Memorial Day, Father’s Day, Independence Day, Labor Day, Halloween, Thanksgiving, Black Friday, Cyber Monday, Hanukkah, and Christmas. |
Main Department Pages | Main Department pages. Only sponsored promotional ad blocks in the categories covered are captured. This includes banner ads. |
Not Captured:
Clearance Pages |
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See Price In Cart Ads |
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Member-only pricing | Commonly seen at club channel retailers. |
Product listings | On department pages and holiday pages. |
Upcoming or Future promotions | We capture only what is available on the website. This does not include Seasonal Sneak Peak Databases that are available with subscription. |
Email Promotions:
Email Promotions are one of the digital media types available. If you do not see Email Promotions, you may not be subscribed to digital data.
Captured and Not Captured:
Captured | Not Captured |
Mass Opt-In retailer emails. | Personalized emails. |
Email Subject - the retailers email subject is captured and available as an attribute in the solution. |
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If the same version of an email is used by a retailer in multiple markets, the Email will be captured multiple times to show the different retailer and markets. |
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Searching for Digital Promotions:
In the Market prompt, ensure to select either no markets (effectively choosing all markets) or select a specific market and Internet and Email to ensure results include digital promotions.
Even if selecting digital options under Advanced Options - Media Type, the appropriate Market options need to be selected (no markets or specific mark and Internet and Email).
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Updated: 4/26/2024