Numerator’s Digital Temporary Price Reduction (TPR) data provides a holistic view of digital promotional strategy effectiveness. While this data is not suitable for daily price monitoring, it enables trended competitive comparisons to support strategic planning and promotional investment decisions.
Key Metrics Analyzed
Average Depth of Discount (DoD)
Formula: Regular Price – Net Unit Price
Helps quantify how deep the discount is for promoted products across digital media.
Total Ad Block Count
Definition: Count of distinct ad blocks observed
Indicates the volume and visibility of promotional activity.
Share of Voice (SOV)
Formula: (Key Brand or Manufacturer / Total Competition) × 100
Reveals the proportion of ad presence a brand or manufacturer holds relative to competitors.
Use Cases & Business Questions Answered
Digital TPR data empowers users to address the following strategic questions:
Are we offering the right level of discount?
Compare Average Depth of Discount across key brands or manufacturers vs. competition, across all media types including digital.
Are we running enough TPRs to stay visible?
Review Total Ad Block Count to assess if your digital presence is on par with category competitors.
Are we losing SOV to competitors?
Evaluate SOV trends to monitor competitive pressure and share of visibility over time.
Are we timing our Digital TPRs effectively?
Track week-over-week trends in Depth of Discount, Total Ad Block Count, and SOV to optimize timing and cadence of promotions.
Are our Digital TPRs evenly distributed across key accounts and markets?
Break down DoD, Ad Block Count, and SOV by retailer and geography to ensure balanced promotional execution.
Note: Digital TPR data is designed for strategic use cases only and does not support daily price monitoring.
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Last Updated: 7/22/2025