Promotions Intel

Gabrielle Tripoli

Shahid

Promotions Intel data Methodology and Definitions

Definitions & Methodology

Media Types that are specific to General Merchandise clients

Media Types & Definitions (General Merchandise Specific)

Core Promotion identifies whether an ad block contains a qualifying “Core Promotion Type” and assigns a standardized value based on promotion hierarchy rules.

Core Promotion Type (Canadian Consumables)

We’re improving how Product Line Ads work so you have better control over what appears in your results. This update makes it easier to separate very broad, generic promotions from…

Understanding Product Line Ads

How does Numerator define these options and when to use them in the Promo Search

Nielsen and Circana Week Ending Definitions

Learn about the Promotion Intel Data Definitions

Definitions

Find email, web, and delivery service promotional ad entry & capture methodology.

Digital Ad Entry & Capture Methodology (General Merchandise Specific)

Numerator’s Digital TPR data gives a holistic, trended view of promo strategy; great for planning, not for daily price tracking.

Digital TPR Overview: Key Metrics and Use Cases

Digital Methodology

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