What is Core Promotion?
The Core Promotion field identifies the primary promotion driving the ad when multiple promotions are present within the Promotions field.
When more than one promotion appears in a single ad block, this field isolates the main promotional message, helping users quickly understand the key promotion being featured.
The Core Promotion is derived using prioritization logic applied to all promotions captured in the Promotions field, ensuring the most prominent or value-driving promotion is surfaced.
Core Promotion is available in Canadian Consumables databases.
Core Promotion Types
The following promotion types are considered Core Promotion Types.
All other promotion types are considered non-core.
Core Promotion Type | Promotion | Description |
% Off | % Off | The percentage discount advertised on a product or offer. When the discount is presented as a range, the minimum and maximum discount percentages represent the lower and upper bounds of the advertised discount. |
$ Off | $ Off | The ad states a dollar off offer. This should only apply if there is no other pricing information in the ad. The $ Off should also be recorded in the $ Off field. |
BOGO | Buy 1, Get 1 Free | The ad states that you get 1 free when you buy 1. |
BOGO | Buy 2, Get 1 Free | The ad states that you get 1 free when you buy 2. |
BOGO | Buy 3, Get 1 Free | The ad states that you get 1 free when you buy 3. |
BOGO | Buy 1, Get 50% Off 2nd | The ad states that you get 50% off the second item when you buy 1. |
BOGO | Buy 1, Get 2 Free | The ad states that you get 2 free when you buy 1. |
BOGO | Buy/Get - Other | Used for buy/get offers not covered by other buy/get promotion types. Details should be explained in the Offer Description field. |
Loyalty Card Required | E-Coupon | Used when the coupon value is obtained by registering or activating a loyalty offer online. |
Loyalty Card Required | Free With Loyalty Card | Used where the item is free with a membership or loyalty card. |
Loyalty Card Required | Loyalty Card Required | Used when a membership or loyalty card is required to receive the advertised price. |
Made in Canada | Made in Canada | Used when the ad indicates the product is made in Canada. |
Price Reduction Indicated | Everyday Pricing | Used where a product is specifically advertised as an “everyday price.” Typically used for Walmart. |
Price Reduction Indicated | Price Reduction Indicated | Used when an ad specifies a special price reduction other than a normal sale price. |
Price Reduction Indicated | Rollback Price | Exclusive to Walmart ads where a product is advertised as a Rollback Price. |
Price Reduction Indicated | Was Price | Used where the ad includes a crossed-out or “was” price. |
Retailer Points | Retailer Points | Used whenever a purchase earns points as part of a retailer rewards program, even if no point value is specified. |
Other/Non-Core Promotion Type
The following promotions are not considered Core Promotion Types and will fall under the "Other/Non-Core" Core Promotion Type: All On Sale, Appetite Appeal, As Seen On TV, Available On Line, Bundled Products, Calculated Regular Price, Cause Related, Compare To, Exclusive, Exclusive Buy, Fair Trade, Family Ad, Free Shipping, FSA/HSA, Full Line, Healthy Eating, Image New Product, Item Of The Week, Limited Time Offer, Logo - Branded, Logo - Generic, Logo - Origin, Meal Solutions, Minimum Purchase Required, Movies, New Product, Online Only, Organic, Other Promotion, Other Purchase Required, P&G Brandsaver, Price Match, Quantity Limited, Shipping Offer, Sports, Z-Image Only, While Supplies Last, Sunday Paper Coupon, No Price Given, Misadvertised Price/Product/Model, Brand From Image, Starting At, Air Miles, Contest/Sweepstakes, In Ad Manufacturer Coupon, In Ad Retailer Coupon, Education, Free After Rebate, Free With Other Purchase, Includes Free Product, Mix/Match, Rebate Included, Multiple Purchase Required, Quantity Discount Available, and Must Buy.
No Promotional Offer Core Promotion Type
"No Promotional Offer" Core Promotion Type indicates that there was no promotional value associated with that ad block.
Use Case: Core Promotion
Business Questions Answered:
How is my brand/brands being promoted at my key retailers?
How is my category being promoted at my key retailers?
Am I competitively promoting this category or brand/brands compared to the competition?
How to:
Step 1: Create the Promo Search. In this example, we want to analyze which Core Promotion Types are being used for Allergy/Sinus Remedies at Shoppers Drug Mart across selected Canadian markets over the last 52 complete weeks & last 52 complete weeks Year ago.
Step 2: Open the Dynamic Summary module. The following is one way to set up the Dynamic Summary report to Core Promotion types.
Step 3: Analyze the data. In the report, review the results by Core Promotion Type, Brand, and Sub Category to understand how products are being promoted within the category. This allows you to compare which Core Promotion Types are most frequently used across brands and subcategories and evaluate how competitively products are being promoted at the selected retailer(s).
Suggested Articles:
Last Updated: 06/24/26