Promotions Intel

Gabrielle Tripoli

Category & Brand Share, Pricing & Promotions, Promotion Drivers, Flash Reports: Available under Reports section

Reports

Quick YoY insights into advertised unit prices.

Pricing Profile Report

These reports compare pricing trends, offer types, and promotional pricing across categories and retailer. These reports answer questions like; "How are products priced at competitors?", "What is the most frequent promoted unit price?", "What kinds of overlays and promotions are my competitors using to message to the consumer?", "How does my offer type SOV compare to my competitions most used purchase offer types?" Note that Price Strategy Reports vary by client type, database, and contract.

Pricing Reports: Price Strategy

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